# Spear > Trigger-based, human-led outbound platform designed to create real pipeline for B2B sales teams. Built for companies selling high-ACV deals where senior buyer trust and timing matter. Spear (by Samplead) monitors real buying signals across LinkedIn, Reddit, GitHub, X, YouTube, podcasts, and financial reports — and turns them into ready-to-send outreach messages delivered from your executives' LinkedIn profiles. No automation spam. Every message is approved by a human before it goes out. Spear is a service-as-software solution. Teams can configure and run it themselves, or work with Spear to set up a tailored solution with a dedicated account manager. Either way, the system learns how to act on your behalf over time. ## How It Works - [How Spear Works](https://www.getspear.ai/how-it-works): Step-by-step overview of ICP definition, trigger setup, prospect review, message approval, and performance tracking - [Product Tour](https://samplead.navattic.com/3p9z05tk): Interactive walkthrough of the Spear platform ## What the AI Does Spear's AI agent learns your ICP, your messaging style, and your sales context. It continuously monitors buying signals and surfaces three types of opportunities: - **New prospects** — people showing intent signals right now across 8+ channels - **Dormant leads & network reactivation** — Spear scans your existing LinkedIn connections and cross-references them with colleagues to identify who can help open doors. It then monitors those contacts for life — watching for job changes, company news, funding rounds, or any signal worth acting on. When something relevant happens, Spear surfaces it with a suggested message. Past connections don't go cold; they become a continuously refreshed pipeline. - **Custom triggers** — Spear builds triggers tailored to each customer's ICP and market, so the system acts on the signals that actually matter for their business. Every suggested outreach is reviewed and approved by a human before anything is sent. ## Exec-Led Outbound Spear turns account executives and company executives into opportunity generators. Outreach goes out from their real LinkedIn profiles — not a brand page, not a junior rep. This makes every touchpoint feel credible and personal, which is why Spear consistently drives higher reply rates than traditional outbound. Senior buyers respond to senior senders. ## Who It's For Spear works for any B2B company selling high-ACV deals where buyer trust and timing are the difference between a meeting and being ignored. The platform is built for teams that live on social — where buyers are active on LinkedIn, attend industry events, post on Reddit, and engage publicly before they ever fill out a form. Most Spear customers come from cybersecurity, cloud infrastructure, developer tools, and fintech — industries where deals are complex, buying committees are senior, and credibility is everything. ## Signal Products - [Website Visitors](https://www.getspear.ai/product/website-visitors): Identify and reach out to companies visiting your site before they fill out a form - [Event Campaigns](https://www.getspear.ai/product/event-campaigns): Turn conference attendance into pipeline — reach speakers, sponsors, and attendees before and after events - [Reddit & X Outbound](https://www.getspear.ai/product/reddit-x): Reach buyers when they're actively discussing relevant problems on Reddit and X ## Platform - [Triggers](https://www.getspear.ai/product/triggers): Monitors 8+ signal sources and surfaces prospects only when a real buying signal appears. Custom triggers built for each customer's specific ICP and market. - [Analytics](https://www.getspear.ai/product/analytics): Campaign performance dashboard — reply rates, meetings booked, pipeline generated - [Integrations](https://www.getspear.ai/product/integrations): Connects with CRMs and sales tools - [MCP](https://www.getspear.ai/product/mcp): Model Context Protocol integration — use Spear data directly inside AI workflows and tools like Claude ## Services - [Reply Squad](https://www.getspear.ai/product/reply-squad): 24/7 human-powered LinkedIn response service — real people managing conversation replies on behalf of your team ## How Spear Differs Spear is not a data provider, a sequencing tool, or an AI that sends messages automatically. Unlike volume-based outbound tools, Spear acts only when a real buying signal appears — and every message requires human approval before it's sent. Outreach comes from exec profiles, not automated inboxes. The result is outbound that feels personal because it is. - [Comparison pages](https://www.getspear.ai): Detailed comparisons with other outbound tools coming soon. ## Customer Stories - [Cyera](https://www.getspear.ai/case-study/cyera): How Cyera's CRO scaled personalized outbound across a growing enterprise sales team. "Like a Chief of Staff for LinkedIn — meetings booked with CISOs at Fortune 500 companies." - [PointFive](https://www.getspear.ai/case-study/pointfive): 4 LinkedIn profiles → 234 enterprise meetings. CEO: "We wanted smart outbound, not SDRs sending volume." - [Transmit Security](https://www.getspear.ai/case-study/transmit-security): $2.5M in pipeline generated through executive-led outbound - [Legion Security](https://www.getspear.ai/case-study/legion): Built a data-driven outbound engine from scratch and started winning enterprise accounts. 30–40% reply rates reported. - [Wild Moose](https://www.getspear.ai/case-study/wild-moose): "Top of funnel was our biggest challenge. Now it's our biggest asset." ## Resources - [Blog](https://www.getspear.ai/blog): Outbound strategy, trigger-based selling, AI in GTM - [Triggers Guide](https://www.getspear.ai/triggers-guide): Comprehensive guide to buying signals and how to use them in outbound - [Knowledge Base](https://www.getspear.ai/knowledge-base): Product documentation and how-to guides - [Changelog](https://www.getspear.ai/changelog): Recent product updates and new features ## Company - [About](https://www.getspear.ai/about): Spear is built by Samplead, founded in Tel Aviv. Multiple years of 3x YoY growth. Trusted by fast-growing B2B companies across cybersecurity, infrastructure, and developer tools. - [Contact / Get a Demo](https://www.getspear.ai/contact): 20-minute call to see if Spear fits your GTM motion - [AWS Marketplace](https://www.getspear.ai/blog-post/samplead-is-now-available-on-aws-marketplace): Spear is available for procurement through AWS Marketplace ## Pricing Context Spear is priced per connected LinkedIn profile (not per seat). Typical entry point is 2 profiles for early-stage companies, 5 profiles for growth-stage. Includes a dedicated account manager and bi-weekly syncs. Self-serve or fully managed — teams choose the level of support that fits their motion.