Spear was born from a simple insight:Outbound Works When
the Timing is Right

The Unlikely Experiment

We bootstrapped a weird idea - selling personalized coffee mugs to HR managers. No marketing budget. Just outbound. It grew to 30,000 units and over $1M in revenue.

But the real discovery wasn't the mugs. It was the method. Reach the right person, with the right message, at the exact right moment - and everything changes.

The Pattern

We Couldn't Ignore

After COVID, we founded an SDR-as-a-Service agency and met with more than 1,000 GTM teams. The same story everywhere: SDRs missing quota, buyers ignoring generic outreach, volume mistaken for pipeline.These weren't abstract problems to us. We had lived them ourselves. So we built the thing we wished had existed - trigger-based outbound designed around how modern buyers actually engage.
That became Spear.

Meet Our Founding Team

  • Dor Vardi

    CEO & Co-Founder

    Dor met with over 1,000 GTM teams before co-founding Spear. He's seen every outbound playbook, and exactly where they break down. Spear is his answer to that.

  • Yotam Nahum

    CTO & Co-Founder

    Yotam is an award-winning deep learning researcher (Columbia, IDC) whose work focuses on how emotion drives behavior across social networks.

  • Gadi Vardi

    COO & Co-Founder

    Gadi spent over a decade in B2B sales at Cisco and brings deep operational and commercial expertise to building repeatable outbound systems.

Career

Open Positions

Be part of a team that builds brilliant software, thrives on excellence, and loves great coffee

Product Manager

Full-time
Tel Aviv, IL

Customer Success Manager

Full-time
Tel Aviv, IL
Testimonials

Why Employees Love Spear

  • “What makes Spear special isn't just the technology - though it truly is impressive - it's the people. A small, enthusiastic team that pushes each other to think bigger and build better. We're reimagining how B2B sales works, and we're doing it together.”

    Niv Nagar

    Software Engineer

  • “One of the first things I noticed at Spear is that the kitchen sits at the heart of the company. People from across teams naturally come together there throughout the day, with conversations ranging from life and the news to ongoing work. That warmth extends beyond the kitchen, shaping a collaborative, engaged, and connected environment.”

    Shely Gali-Dekel

    Operations Manager

  • “From the start of my interview process with Spear, it was clear that this is a high-autonomy, high-trust environment. Questions are encouraged, and everyone has a voice to challenge-thinking. As a result, the culture is highly collaborative; people share ideas openly, support one another, and work together to drive meaningful progress.”

    Kira Moshal

    Marketing Manager

“What makes Spear special isn't just the technology - though it truly is impressive - it's the people. A small, enthusiastic team that pushes each other to think bigger and build better. We're reimagining how B2B sales works, and we're doing it together.”

Niv Nagar

Software Engineer

“One of the first things I noticed at Spear is that the kitchen sits at the heart of the company. People from across teams naturally come together there throughout the day, with conversations ranging from life and the news to ongoing work. That warmth extends beyond the kitchen, shaping a collaborative, engaged, and connected environment.”

Shely Gali-Dekel

Operations Manager

“From the start of my interview process with Spear, it was clear that this is a high-autonomy, high-trust environment. Questions are encouraged, and everyone has a voice to challenge-thinking. As a result, the culture is highly collaborative; people share ideas openly, support one another, and work together to drive meaningful progress.”

Kira Moshal

Marketing Manager

Turn Triggers Into Pipeline

With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.