Spear was born from a simple insight:Outbound Works When the Timing is Right
The Unlikely Experiment
We bootstrapped a weird idea - selling personalized coffee mugs to HR managers. No marketing budget. Just outbound. It grew to 30,000 units and over $1M in revenue.
But the real discovery wasn't the mugs. It was the method. Reach the right person, with the right message, at the exact right moment - and everything changes.
The Pattern
We Couldn't Ignore
After COVID, we founded an SDR-as-a-Service agency and met with more than 1,000 GTM teams. The same story everywhere: SDRs missing quota, buyers ignoring generic outreach, volume mistaken for pipeline.These weren't abstract problems to us. We had lived them ourselves. So we built the thing we wished had existed - trigger-based outbound designed around how modern buyers actually engage. That became Spear.
Meet Our Founding Team
Dor Vardi
CEO & Co-Founder
Dor met with over 1,000 GTM teams before co-founding Spear. He's seen every outbound playbook, and exactly where they break down. Spear is his answer to that.
Yotam Nahum
CTO & Co-Founder
Yotam is an award-winning deep learning researcher (Columbia, IDC) whose work focuses on how emotion drives behavior across social networks.
Gadi Vardi
COO & Co-Founder
Gadi spent over a decade in B2B sales at Cisco and brings deep operational and commercial expertise to building repeatable outbound systems.
Open Positions
Be part of a team that builds brilliant software, thrives on excellence, and loves great coffee
Why Employees Love Spear
“What makes Spear special isn't just the technology - though it truly is impressive - it's the people. A small, enthusiastic team that pushes each other to think bigger and build better. We're reimagining how B2B sales works, and we're doing it together.”
Niv Nagar
Software Engineer
“One of the first things I noticed at Spear is that the kitchen sits at the heart of the company. People from across teams naturally come together there throughout the day, with conversations ranging from life and the news to ongoing work. That warmth extends beyond the kitchen, shaping a collaborative, engaged, and connected environment.”
Shely Gali-Dekel
Operations Manager
“From the start of my interview process with Spear, it was clear that this is a high-autonomy, high-trust environment. Questions are encouraged, and everyone has a voice to challenge-thinking. As a result, the culture is highly collaborative; people share ideas openly, support one another, and work together to drive meaningful progress.”
Kira Moshal
Marketing Manager
Turn Triggers Into Pipeline
With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.
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