Mastering B2B Sales Development: Expert Insights and Tips

Clay is a GTM data enrichment and workflow automation platform. It pulls from 150+ data providers using "waterfall enrichment" to maximize coverage on firmographics, technographics, and contact details.

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Conferences are a goldmine that most sales teams mine wrong.

If your sales team has ten people, each with an average of 2,971 LinkedIn connections (based on Spear's internal data across thousands of connected profiles), you're sitting on nearly 30,000 first-degree relationships.

After analysing 1,193 campaigns and 257,164 LinkedIn sends using AI-tailored messaging, we can tell you which version most teams are running – and what separates the two.

Analysis of 2,000 outbound LinkedIn campaigns across 391,000+ sends reveals that campaigns using "Startup / User Interview" framing generate 1.98 meetings per 100 messages sent – more than double the platform average of 1.02.