Triggers Guide

A company hiring aggressively is a company with budget, momentum, and problems to solve.

The tools a company uses tell you exactly what they're trying to do — and what's probably not working.

A prospect speaking at a conference just told you their priorities, their audience, and exactly where they'll be.

A new product launch means new problems, new budgets, and a team under pressure to make it succeed.

A promotion means new authority, new budget, and a new mandate to prove themselves.

Your best reference just started somewhere new. That's a warm intro you didn't have yesterday.

When a company posts for a role your product replaces or supports, they're telling you exactly what they need.

Someone at your target account just visited your pricing page. That's not a coincidence.

A company that just raised isn't celebrating. They're under pressure to deploy that capital fast.

When a decision-maker starts a new role, they have 90 days to prove themselves. That's your window.