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Mastering B2B Sales Development: Expert Insights and Tips

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January 1, 2024

5 insights that can help you use Behavioural economics in B2B Marketing

"Follow us!" "Come to this event!" "Download this!" Let's face it, we are in the business of constant persuasion.

Insights & Tips

Is Your Spear Profile Actually Optimized? The Complete Setup Checklist

Most Spear users activate their account, launch one campaign, and stop there, which means they're using roughly a quarter of what the platform can actually do. This post is a complete, Spear-specific checklist across profile settings, data, targeting, campaigns, messaging, integrations, multi-channel outreach, and weekly hygiene.

Turn Triggers Into Pipeline

With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.

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Illustration of a person holding a spear on a hilltop path at sunrise