Mastering B2B Sales Development: Expert Insights and Tips

A 43% LinkedIn reply rate sounds impressive. But if it's only generating 1.37 meetings per 100 sends, is it actually working? Here's why reply rate is one of the most misleading metrics in outbound – and what to measure instead.

Most outbound strategies obsess over who to contact. The data suggests the more important question is when. Here's what 391,000 LinkedIn sends reveal about why timing beats targeting in B2B outreach.

After analysing 1,193 campaigns and 257,164 LinkedIn sends using AI-tailored messaging, we can tell you which version most teams are running – and what separates the two.

Analysis of 2,000 outbound LinkedIn campaigns across 391,000+ sends reveals that campaigns using "Startup / User Interview" framing generate 1.98 meetings per 100 messages sent – more than double the platform average of 1.02.

Bad data is not a back-office problem. It shows up directly in your outreach

Not all LinkedIn replies are equal, and treating them as if they are is one of the most common reasons outbound pipelines stall.