Physical Event

Your prospect is walking into a room of 2,000 people. You can be the one they remember.

How it works

Physical events are the highest-concentration buying moments in B2B. Decision-makers fly across the world, clear their calendars, and spend three days thinking about nothing but the problems your product solves. The mistake most teams make is waiting until they're at the event, or worse, until after. The teams that win event pipeline start the conversation before the badge is even printed.

Step 1

We detect who's attending your target events

Spear monitors event registration pages, LinkedIn event check-ins, and attendee announcements to identify ICP-matched prospects confirmed for upcoming conferences – before the event happens.

LinkedIn event attendance signals
Conference registration monitoring
ICP filtering across attendee lists

Step 2

You get pre-event alerts with attendee context

When a prospect in your ICP confirms attendance at a relevant event, you get their profile, company context, and a pre-built outreach angle – with enough lead time to start the conversation before doors open.

Pre-event timing alerts
Enriched attendee profiles
Suggested outreach angle tied to the event

Who to target

Any VP, Director, or C-level at an ICP company confirmed for the event
Prospects who are speaking or appearing on panels (already in a high-visibility, high-receptivity mindset)
Previous contacts who went cold (an event gives you a natural, low-pressure reason to reconnect)

1–2 weeks before the event

Pre-event outreach outperforms post-event follow-up consistently. Prospects are energized, thinking about the topic, and actively scheduling their time on the floor. Reach them before their calendar fills up.

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Used 1–2 weeks before a detected event, or same-day if attendance is confirmed late.

FAQs

Contact us if you have any other questions.

Spear monitors LinkedIn event pages, conference registration announcements, and professional network activity. Most confirmations are picked up 2–4 weeks before the event date.

Both, but the pre-event message is what gets you the during-event meeting. Use the pre-event window to schedule face time, not to have the full conversation.

You can still run pre-event outreach. Reference the event as context ("I know you're heading to [Event] next week...") and offer a call before or after they're back. The relevance still lands.

Event Speaker targets a much smaller pool – only the prospects presenting or appearing on stage. Physical Event covers all confirmed attendees across your ICP. Use both for maximum coverage at high-value conferences.