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How to set up a campaign (MA)

May 12, 2026

5 min read

Step 1: Start a New Campaign

1. Navigate to the Campaigns page in your Samplead dashboard.

Home page with the Campaigns item highlighted in the sidebar, beside new suggestions and the analytics counters

2. Click the '+ New campaign' button located at the top right of the page.

Empty campaigns screen with the New campaign button in the top right

Step 2: Choose Your Campaign Type

You will be asked to choose a campaign type based on the prospects you want to reach:

New Prospects: For new prospects you are not connected with. Get prospect suggestions and send personalized trigger-based messages.
Existing Network: For existing LinkedIn connections. Samplead will suggest prospects from your network that match your ICP.
Select your preferred option and click Create Campaign.

Campaigns page with the choose campaign type dialog open, comparing a campaign for new prospects with one for existing connections

Step 3: Name Your Campaign

Enter a clear and descriptive name for your campaign in the Campaign Name field, then click Next in the bottom-right corner of your screen.

New campaign wizard on the campaign settings step with the campaign name typed in

Step 4:

Define your ICP using the filters → click Apply. (Need help with filters? How to define your ICP for a campaign)

Campaign ICP definition with the prospect filters panel highlighted, listing job title, seniority, location, department, experience and decision maker

Step 5:

Set up your sequence: choose message type, add follow-ups, set timing → click Create Campaign.(Step-by-step guide: How to set up your campaign sequence)

Campaign sequence step with the first message set to a tailored message and the Add follow up button

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