Champion Moved Jobs

Your best reference just started somewhere new. That's a warm intro you didn't have yesterday.

How it works

When someone who knows your product moves to a new company, they carry that experience with them. They already trust you, they know your value, and they're now in a position to buy again or champion you internally. This is the highest-conversion trigger in B2B sales — warmer than any cold outreach.

Step 1

We track your champions

Spear monitors LinkedIn activity for contacts already in your CRM or customer base, detecting when any of them make a job change to a new company.

  • CRM contact monitoring
  • LinkedIn job change detection
  • New company ICP matching
Step 2

You get instant alerts

When a champion moves to an ICP-matched company, you get alerted immediately with their new role, company context, and a suggested outreach approach — while the window is still open.

  • New role and company details
  • ICP match confirmation
  • Suggested outreach approach

Who to target

  • Former customers who were active users of your product
  • Former champions who evaluated you but didn't buy
  • Former contacts who referred you or spoke highly of you

First 2 weeks

Reach out while they're still setting up and open to new ideas. After 30 days they're heads-down in their new role and harder to reach.

Example Message

Used within 2 weeks of a champion job change being detected.

FAQs

Contact us if you have any other questions.

Spear monitors LinkedIn activity for contacts in your defined list. When a job change is detected, you get an alert within 24–72 hours.

Still worth a brief reach out. Maintaining the relationship keeps the door open for referrals and future moves.

Always. That shared history is your entire advantage. Reference the previous context briefly and pivot to what's relevant for their new role.

New Job targets any ICP-matched prospect who changed roles. Champion Moved Jobs specifically tracks people already in your network — former customers and contacts.

Turn Triggers Into Pipeline

With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.