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Welcome to Spear (MA)

May 12, 2026
5 min read

Spear helps you run trigger-based outreach by surfacing prospects that match your Ideal Customer Profile (ICP) and generating personalized outreach opportunities automatically.

When a prospect replies, automation stops and you take over the conversation to convert it into a meeting.

How it works

  1. Spear monitors real-time triggers (promotions, posts, partnerships, etc.)
  2. It surfaces prospects that match your ICP and territory
  3. You approve or deny each suggestion daily
  4. Approved prospects receive personalized outreach automatically
  5. When they reply, the conversation lands in your Spear inbox

Get started

Follow these articles in order:

  1. 👉 Prerequisites Checklist Before Onboarding
  2. 👉 How the Onboarding Works
  3. 👉 Your Daily Routine in Spear

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Turn Triggers Into Pipeline

With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.