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What are the campaign types in Spear? (MA)

May 12, 2026
5 min read

What are the campaign types in Spear?

When creating a campaign, you'll choose between two types:

1. New Prospects: Targets people you're not yet connected with on LinkedIn. Spear suggests prospects based on your ICP and sends personalized, trigger-based messages.

2. Existing Network: Targets people you're already connected with.

Use this for:

  • Prospects from before Spear that match your ICP
  • Re-engagement campaigns with past prospects

Not sure which type to choose? Check out How to set up a campaign to see the full flow, or How to define your ICP to refine your targeting.

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