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What are the Personalized Triggers? (MA)

Calendar icon marking the date this article was publishedMay 12, 2026
Clock icon marking how long this article takes to read5 min read

Personalized Triggers are custom triggers that you configure with your own keywords, URLs, or settings. They let you target prospects based on very specific online activity relevant to your offer.

To access them: go to Triggers → Personalized Triggers section.

Most of these require setup before activating. Click Edit to configure each one.

LinkedIn

LinkedIn Posts – General Identifies prospects who posted, reposted, commented on, or reacted to any LinkedIn post. Use this for broad LinkedIn activity monitoring.

General LinkedIn posts trigger dialog with separate switches for publishing, reposting, commenting on and reacting to a post

LinkedIn Posts – Keywords Based Identifies prospects who engaged with LinkedIn posts containing your defined keywords.

  • Click Edit → add keywords
  • Use "with any of these words" (not "all") to avoid overly narrow results
Keyword based LinkedIn posts trigger dialog with the activity switches above the keyword list that the trigger watches for

LinkedIn Posts – User-Selected Posts Tracks engagement on a specific LinkedIn post URL that you define.

  • Click Edit → paste the post URL
  • Useful for monitoring engagement on a competitor post, your own content, or a campaign asset

LinkedIn Posts – Influencer Tracks prospects who engaged with posts from a specific LinkedIn person.

  • Click Edit → paste the LinkedIn profile URL

LinkedIn Posts – Company Tracks prospects who engaged with posts from a specific LinkedIn company page.

  • Click Edit → paste the company LinkedIn page URL

Social

Twitter (X) Posts – Keywords Based Identifies prospects who commented on Twitter posts containing your defined keywords.

  • Click Edit → add keywords
Keyword based Twitter posts trigger dialog with the comment switch turned on above the keyword search field

Reddit Posts – Keywords Based Identifies prospects who posted or commented on Reddit with your defined keywords.

  • Click Edit → add keywords
Keyword based Reddit posts trigger dialog with the comment switch on, the publisher switch off, and the keyword search field below

Tech & Dev

GitHub Identifies prospects from companies that engaged with selected GitHub repositories.

  • Click Edit → paste repository URLs
GitHub repositories trigger dialog with monitoring of your own repositories switched on and a repository address filled in, and other repositories left off

Media

Podcast Identifies prospects who appeared as a guest, host, or co-host on a podcast episode.

  • Click Edit → add relevant keywords to narrow results
Podcast triggers dialog with the guest and host switches off and a red note saying at least one of the fields has to be filled in

News Keywords Identifies prospects from companies mentioned in news articles containing your keywords.

  • Click Edit → add keywords
News keywords dialog for monitoring news mentions, with a quick import option and an empty keyword field

Hiring

Job Post Trigger Identifies prospects from companies currently hiring for roles relevant to your offer.

  • Requires full configuration: select campaigns, enter job titles, set timeframe, and add keywords
  • Generates up to 5 prospects per day
Edit job post trigger dialog with a campaign selected, a job title keyword and a limit of positions posted within the last three months

Tech Stack Trigger Identifies prospects from companies using specific technologies you define.

  • Click Edit → enter technology names (e.g., Salesforce, HubSpot, AWS)
Edit tech stack trigger dialog with red validation messages, asking for a campaign and at least one technology before it can be saved

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